How to Start and Host a Successful Podcast

Just opened up, 10 spots remain - register today! This event will sell out!

Start your own Podcast for under $100!

Learn how to create great content and build an audience!

We provide all the specifics you need to get started and be on the air within a week!

Its cheap, and its easy when you have the playbook. We provide the playbook!


See why Dr. Luke was asked to serve as the keynote speaker for the
inaugural Masters of LinkedIn Summit Sales Training Session in 2018!


California Endowment, Downtown Los Angeles
1000 N Alameda St, Los Angeles, CA 90012
Friday, January 11, 2019 9:00 am - 4:00 pm

$499 Early Bird (prior to 11/1); $800 Regular

Click here to Register

Do you know the power of podcasting?

  • 44% of Americans listen to podcasts
  • 26% Listen regularly
  • Average listener follows 5-7 different podcasts
  • 50% of listeners are now listening at home due to Alexa
  • Prior to 2018 most listeners were listening at guy, while exercising or in car
  • Cars are being built with Direct to Podcast features
  • 56% of listeners are men vs. 44% women
  • 25-55 is primary age group listening
  • Fastest growing demo listening to podcasts is 55+
  • 35% of listeners listen to your entire show; 45% listen to most of the show
  • Almost every major company & brand has a podcast now
  • Studies show that binge listening to one show is common

A few Reasons to Start Your Own Podcast

  1. Expand your reach - build a following!
  2. Build Credibility - establish yourself as an authority figure.
  3. Re-purposing content - whether yours or others - put your twist on it!
  4. Some people don't want to be found - but are closet podcast listeners and you can get to them!
  5. Build your Brand!


Command Your Brand Media

Pitches you as a guest to Podcasts

A few Podcasts I like

Cool Things Entrepreneurs Do, with Thom Singer

Clinical Research Guru with Dan Sfera


Stats (from Thom Singer):

  • 44% of Americans listen to podcasts
  • 26% Listen regularly
  • Average listener follows 5-7 different podcasts
  • 50% of listeners are now listening at home due to Alexa
  • Prior to 2018 most listeners were listening at guy, while exercising or in car
  • Cars are being built with Direct to Podcast features
  • 56% of listeners are men vs. 44% women
  • 25-55 is primary age group listening
  • Fastest growing demo listening to podcasts is 55+
  • 35% of listeners listen to your entire show; 45% listen to most of the show
  • Almost every major company & brand has a podcast now
  • Studies show that binge listening to one show is common

Thom Singers 5 Reasons to Podcast

  1. Builds Credibility & expands your brand
  2. Re-purposing content
  3. Reach hard to reach people
  4. Long form content (its now a rarity!)
  5. Practice Sharing Your thoughts

Equipment

Home Studio: Camera, microphone

Mobile: Laptop, Logitech camera with microphone

Phone: IPhone microphone, splitter, Selfie Stick or stand


Prepping for the Show:

  • Research your guest
  • Listen to other shows they have done
  • Develop and provide sample questions
  • Send them your pre-show prep sheet

Developing a Pre-Show Prep Sheet

Misc.

  • No one gets rich podcasting or makes a lot of money on it: Its content
  • Target 30 minute episodes, give or take
  • PodFade: After 7-11 shows hosts lose enthusiasm
  • Have guests interview you on YOUR show 2-3 times a year just to switch it up
  • Be open to splitting a long interview into two once it approaches or exceeds 500 minutes
  • Oprah and Today Show used to lead to 10,000+ book sales. Now its in the hundreds.
  • Include Show Notes/Summary when you promote the podcast? Submit to your editor.
  • Zoom can do Facebook Live as well
  • Target your sales targets or desired clients – cater to the ego! It works! No one says no unless they are famous! (or scared)
  • Invite guests who will promote your show proactively
  • Email guests when show launches
  • Use your CRM to announce each show
  • Buffer/Hootsuite each show launch 2-3 x a week for each show
  • At events, walk around asking a hot topic and broadcast it as a show.
  • Do interviews and solo shows
  • Why not video if it is an option
  • Anything done in WordPress can be spewed out over social automatically
  • $75 a year to spew content on Twitter (Ed Rigsbee knows name)
  • Get Calendly and you can have people book as they wish
  • Allocate 2.5 hours two days a week for interview
  • Take snippets off zoom and feed YouTube
  • Tit for tat interviews
  • Conduct a Series: Ten People You Should Know On the Front Lines of Healthcare Affordability
  • How do you promote on social
  • Sign off with “here is my website and hire me to do ____________________”
  • Have a trademark Question you Sign off with to lighten the mood. Mine: What is your favorite sports team to root for college or pro?
  • Social suggestions
    • My guest answers this question
    • Post when it launches
    • Post a weekly re-cap
    • Post milestone episodes
    • Post new successes




Limited to 10 seats! Register Today!

Click here to Register
No refunds (transferable to other intensives, individuals or later dates)